I wouldn’t say that marketing is solely dependent on videos.
But if the 2nd most used website or platform (with the first position still entitled to Google) is YouTube, then video marketing makes some sense.
People prefer watching a video to reading blogs. While making a video is considered a little more expensive than creating a simple blog post, it turns out they are more effective than blogs in many cases.
That is to communicate that you don’t require to reject blogging.
As a matter of fact, you need the best of both worlds. If you desire to market your trademark in the best possible methods, stick to making your blog and videos in good coordination.
For this post, I would appreciate discussing videos.
Without additional ado, let us get into it.
How to Make Videos for Better Marketing
The trend didn’t start with YouTube, though. I would say that YouTube showed the way.
In this sense, it is better to stick to making videos of your brand in the unique ways you want rather than following general video trends on platforms like YouTube.
Sure, you need some inspiration. You will surely get that. Videos can be made better with proper research and compelling content. But again, we need to keep in mind the fact of marketing them.
Now let’s see what you can do to optimise the videos to boost your marketing plans to the next level:
- Add Texts to Your Videos
- Or Make a Text-Based Video
- Are You Using the Keyword in the Title?
- Cues at the Mid-Roll
- The Best Way to Video Market Is through Affiliate Marketing
- Tell Stories
- Make Videos Direct Focusing on ‘Problem ‘ and ‘Solutions’
- Why Humorous Videos Work
- Use CTA Accurately
- To Conclude: Add a Video Description
I reckon you are feeling interested to learn more about them. Why don’t you scroll down for that?
- Add Texts to Your Videos
The best way to make videos is to write them first.
Now, the video must have a script to be shot. This script isn’t the text we are talking about. The text added to the videos will make them more reliable and universal for audiences from other countries and languages.
There are two reasons to add text and subtitles to the video.
One, adding text can highlight the points and the products, more explicitly defining the purpose of the video faster and more efficiently.
Two, both subtitles and texts work fantastically to make a video more readable to the general audience. For example, if you make a video in Spanish and you add words to it, people who do not speak or know Spanish can relate to your content along with the ones who know the language.
Oh yes, you can get text additions in multiple colours and styles. So, do play a little with them to make your video content even more enjoyable.
- Or Make a Text-Based Video
This is a trend in the vertical video world.
But it works just fine.
Some videos can be devoid of sound. This makes people access them even in public places such as parks. You can also watch a video while travelling on a tube or in a cab.
Here, you are also given the opportunity to play with the colours and fonts of texts. So, use them wisely.
- Are You Using the Keyword in the Title?
It is not always necessary to force the keyword in the title.
But you can make the title suit the keyword instead.
Using the keyword in the title optimises your video for online search. It helps your website rank better.
- Cues at the Mid-Roll
So, do you need to add some instructions?
Of course, you will always want to ask your audience to like or subscribe to the video. Maybe you will ask them to share your video or fill up a small online form for surveys and all.
Don’t go for it too directly. Instead, tell them in the middle of the roll. It does work better on people’s psychology.
- The Best Way to Video Market Is through Affiliate Marketing
Affiliate marketing is a great way to boost your brand’s online presence.
Here is where I can add one more point.
Go for the influencers. Ask them to appear in your videos. It is also a great affiliate marketing tip for success.
- Tell Stories
A little storytelling, either by fictitious measures or by highlighting real facts and incidents, can make people relate to a video.
I have been a literature student, and my professor told me that literature is nothing but what wordsmiths do to express life.
Therefore, your videos must be about life first and then your products.
Yes, you might need a few cinematic effects in the video for storytelling purposes. Buy a camera for that. Or else, get some phone camera accessories.
You might need to invest a little in video editing apps too. Consider a loan for start up business despite the bad credit. You can get these loans if you are not earning now or you are unemployed, and you want to go for the start-up.
- Make Videos Direct Focusing on ‘Problems ‘ and ‘Solutions’
Nobody wants to watch a video without a purpose. Even if someone is just binging, he or she has a purpose for watching that video, and that is ‘entertainment’.
If you cannot have anything particular in your videos, then at least make them entertaining.
But, if you can, show them real-life problems with the help of that video and offer them a solution to that. Keep it crisp, and your viewers are going to love it.
- Why Humorous Videos Work
I told you already…entertainment!
Why does that Coca-Cola video work where the Hulk and Ant-Man fight hilariously for a can of coke?
It is because you love watching a fun video that gets the job done.
- Use CTA Accurately
Call-to-Action or CTA is a central aspect of a video. However, the effect is you need to time them and place them perfectly.
To do this, I will advise you to learn about your audience. If you do so, then implementing a CTA is practically easier for you because you have already gotten over with customising the CTA for them.
To Conclude: Add a Video Description
Let’s be specific here.
Adding a description to your video makes it easier for search engine bots to track them.
Again, it is a healthy procedure for ranking your website using your videos.
I would recommend creating a short Microblog. It is because a Microblog is quite subjective for the video.
Microblogs come in shorter lengths. If you write them in exciting ways; add humour and storytelling to them, then they can serve as a complete package of content for your viewers.
This is what your audience wants.
It saves time and offers better exposure to the content of your brand.
Make a video, then. In addition, make it using these tricks. You will surely get to market your company more efficiently.
